LiveScore Bet, in collaboration with Kambi Group, has officially launched its new online sportsbook in the UK and Ireland. This significant rollout marks a new chapter for LiveScore Bet, which has already established its platforms in Nigeria and the Netherlands. By leveraging Kambi’s comprehensive sports betting solutions, LiveScore Bet aims to offer an enhanced betting experience to its users.
The transition to Kambi’s technology represents a strategic move for LiveScore Bet, replacing its previous third-party supplier. This change follows the new partnership agreement between LiveScore and Kambi, established in October last year. The deal encompasses both the LiveScore Bet and Virgin Bet brands, indicating a broad and ambitious vision for their sports betting services.
Kambi’s role in this launch is pivotal. The company provides a robust sports betting product suite, including a sports betting platform, managed services, AI-powered trading, and the innovative Bet Builder feature. These tools are designed to offer a seamless and engaging user experience, positioning LiveScore Bet as a competitive player in the market.
In addition to these offerings, LiveScore’s in-house product teams will utilize Kambi’s open APIs, incentives tools, and bespoke bet offer specials. This integration of technology and expertise is expected to deliver a unique and tailored betting experience for users in the UK and Ireland.
Sam Sadi, CEO of LiveScore Group, expressed his enthusiasm about the launch: “We are delighted to have launched in the UK and Ireland with our enhanced sportsbook product ahead of the Euros and Copa América. It was crucial we were live on time in one of our most important markets. In collaboration with Kambi, we are incredibly excited to deliver memorable sports betting experiences for our players during these prestigious tournaments and beyond.”
Kambi’s managing director also highlighted the importance of this launch: “This is a significant milestone in our partnership with LiveScore Bet. Kambi is committed to delivering a flexible sportsbook product that can be customized to meet the specific needs of each operator in their respective target markets. The UK and Ireland are both highly competitive, but by leveraging the combined strengths and expertise of LiveScore Bet and Kambi technology, LiveScore Bet is uniquely positioned to create a one-of-a-kind sportsbook offering.”
The UK and Ireland launch is part of LiveScore’s broader expansion strategy. The group already has a significant presence in markets such as Nigeria, the Netherlands, Malta, and Gibraltar. When the Kambi deal was announced, LiveScore indicated its intention to enter multiple new markets, signaling its ambitious growth plans.
The LiveScore brand itself has a long history, dating back to 1998, when it began offering live scores from sports events worldwide. Today, it boasts over 50 million daily users across more than 200 territories. Following its formation in 2019 as a spin-off from Gamesys, LiveScore Group launched its first sportsbook product in 2020. Despite various corporate changes, including Gamesys’ acquisition and subsequent mergers, LiveScore Group remains an independent entity under Sadi’s leadership.
Kambi’s recent performance has also been noteworthy. The company’s Q1 results showed a slight drop in revenue to €43.2 million but a steady pre-tax profit of €4.4 million. Despite facing a challenging 2023, Kambi’s CEO and co-founder, Kristian Nylén, expressed optimism about the future, particularly highlighting the successful launch of LiveScore’s Kambi-powered sportsbook in Nigeria and the Netherlands.
Nylén emphasized that the LiveScore partnership is crucial for Kambi’s growth, describing it as “pivotal” for the group. This sentiment underscores the strategic importance of the collaboration between LiveScore and Kambi, as both companies aim to redefine the sports betting landscape in their respective markets.
In conclusion, the launch of LiveScore Bet’s new sportsbook in the UK and Ireland, powered by Kambi, represents a significant advancement in the sports betting industry. With a focus on innovation and user experience, this partnership is set to deliver cutting-edge betting opportunities for sports enthusiasts.
