Relax Gaming, known in the US market as RLX Gaming, has significantly broadened its reach within the United States by going live with BetMGM in Pennsylvania. This strategic move follows the receipt of an interim authorization from the Pennsylvania Gambling Commission Board (PGCB) last month, allowing RLX Gaming to operate within the Keystone State.
This launch marks the second state where the prominent gaming content supplier has established its presence. RLX Gaming initially entered the US market in New Jersey in December, also in partnership with BetMGM. This expansion into Pennsylvania underscores the company’s commitment to increasing its footprint in regulated North American markets.
Through this latest collaboration, a wide array of RLX Gaming content will be available to players in Pennsylvania via BetMGM. The expansion promises to deliver popular gaming titles to a new audience, further solidifying RLX Gaming’s position in the competitive US market.
Martin Stålros, CEO of RLX Gaming, expressed his enthusiasm about this expansion: “We’re extremely excited to continue our US ambitions with the go live in Pennsylvania. We have had a very encouraging start in New Jersey together with BetMGM, and we’re delighted that our games resonate so well in the market. Launching in a new state allows us to continue our upward trajectory and progress further in the US market in 2024.”
Adding to the excitement, Alexia Smilovic Ronde, Chief Regulatory Officer of RLX Gaming, highlighted the importance of this milestone: “We are very happy to take the next step in RLX Gaming’s expansion, which is growing at a fast pace. Pennsylvania is a key stage in our journey to growing our footprint in the North American regulated market. The interim authorization process with PGCB was completed in the space of a few months, which is a testimony to our capacity in securing fast time to market in a complex environment. We are delighted that we are now ready to go live within the state.”
Oliver Bartlett, Vice President of Gaming Product & Content at BetMGM, also shared his thoughts on the expansion: “As the first operator to bring RLX Gaming to the States, we are excited to continue to expand to new markets. Titles like The Great Pigsby and Epic Joker are popular, and now they will be available to more players on BetMGM casino sites in Pennsylvania.”
This launch is not just a significant step for RLX Gaming in the US but also highlights its growing influence in the global market. Last month, the company expanded its presence in Latin America through a partnership with Betsala, a Chile-based brand, further demonstrating its commitment to global growth and market diversification.
In summary, RLX Gaming’s launch in Pennsylvania with BetMGM represents a substantial step forward in the company’s strategy to expand its presence in the US. With this new state launch, RLX Gaming is set to bring its innovative and popular gaming content to a broader audience, paving the way for further growth and success in the regulated North American market. The collaboration with BetMGM continues to prove fruitful, reinforcing both companies’ positions as leaders in the gaming industry.
